An Assessment of Public Trust in Local Media Reporting on Communal Clashes in Jos North LGA, Plateau State
- Project Research
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- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Communal clashes have been a recurring issue in Jos North LGA, Plateau State, often driven by ethnic, religious, and political tensions. Local media plays a pivotal role in reporting these conflicts, shaping public perception, and fostering peace. Public trust in local media is critical to ensuring credible and unbiased reporting that promotes understanding and conflict resolution. However, factors such as sensationalism, perceived bias, and limited access to accurate information can erode trust, undermining the media’s ability to contribute effectively to peacebuilding (Audu & Danjuma, 2023). This study explores the level of public trust in local media reporting on communal clashes in Jos North LGA.
1.2 Statement of the Problem
Despite the efforts of local media to report on communal clashes, public trust remains a significant concern. Allegations of bias, sensationalism, and inadequate fact-checking often lead to skepticism about the credibility of local media reports. This lack of trust can exacerbate tensions, hindering efforts to resolve conflicts. The study examines the factors influencing public trust in local media and offers insights into improving media credibility in Jos North LGA.
1.3 Objectives of the Study
- To assess public trust in local media reporting on communal clashes in Jos North LGA.
- To identify factors that influence public trust in local media.
- To propose strategies for enhancing the credibility of local media.
1.4 Research Questions
- What is the level of public trust in local media reporting on communal clashes in Jos North LGA?
- What factors influence public trust in local media?
- How can local media enhance its credibility in reporting communal clashes?
1.5 Research Hypotheses
- H0: Public trust in local media does not significantly impact its effectiveness in reporting communal clashes.
- H1: Credible and unbiased reporting increases public trust in local media.
- H2: Addressing sensationalism enhances the public’s perception of local media.
1.6 Significance of the Study
This study highlights the importance of public trust in ensuring the effectiveness of local media in conflict reporting. The findings will benefit journalists, media organizations, and peacebuilding agencies in developing strategies to enhance media credibility in Jos North LGA.
1.7 Scope and Limitations of the Study
The study focuses on public trust in local media reporting on communal clashes in Jos North LGA, Plateau State, without exploring other types of conflict or media.
1.8 Operational Definition of Terms
- Public Trust: The confidence that the public has in the credibility and reliability of media reports.
- Local Media: Media outlets that operate within a specific community or region.
Communal Clashes: Conflicts between communities, often driven by ethnic, religious, or political differences.
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